An unnamed customer came into the store; like a lot of customers coming through the door, friends had convinced this person to take up running and had just started out. No running shoes, though, meant that the current attempt had not been going so well.
We wind up going through the gait analysis process, and we start to uncover little bits and pieces of information; asking questions about how to run, and training, and how the shoe should feel on the foot. Just little pieces of the puzzle scattered about all over the place.
We get to the end of the fitting after the end selection, and just started talking about each other's personal history with trying to get fitter, etc. (You can see my story again in this posting here on CTB). Just chatting along about the balance between willpower to get there, and discipline to keep yourself from overdoing it. And then along on our way.
I mean, getting to help somebody achieve their goals, no matter what they are? Is there a better feeling in the world than that? It's not about ego, it's not about what I did...it's about getting somebody started to doing what it is that they want.
This industry rocks.